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Discovery Trip to Fujian

2016-08-15  Click:

A Glance at Fujian Province 

Fujian is situated along China’s southeast coast, separated with Taiwan by a mere strip of water. With a land area of 121,400 square kilometres and a population of 37.48 million, it exercises an immediate jurisdiction over 9 municipalities (Fuzhou, Xiamen, Quanzhou, Zhangzhou, Putian, Sanming, Nanping, Longyan and Ningde) and 1 comprehensive pilot zone (Pingtan Island), which are subdivided into 85 counties, city-level counties and districts. The whole province boasts 6,128 kilometres of coastline, including 3,752 kilometres of continental coastline with more than 120 natural harbors. 

Fujian enjoys a subtropical oceanic monsoon climate. Long renowned as the “Green Treasure House in South China”, it is endowed with a forest coverage of over 65%, ranking first in the country. It has unique scenic and natural attractions such as Wuyi Mountain, the World Cultural and Natural Heritage spot; Taining, the World Natural Heritage spot and the World Geological Park; Tulou, the World Cultural Heritage spot; Matsu Cultural Heritage in Putian; Maritime Silk Road Culture in Quanzhou; and the Ship Building Administration in Mawei. 

Fujian is an important starting point of the Maritime Silk Road and a major ancestral home of overseas Chinese and Chinese with foreign citizenship. Over 12 million overseas Chinese and Chinese with foreign citizenship, 1 million Hong Kong and Macao compatriots and 80% of Taiwan’s population are of Fujian origin. 

Fujian is one of the pioneering provinces opening to the outside world and a pilot province for national comprehensive reform. Its infrastructure facilities are improving daily. A modern industrial system has taken shape. Electronics, machinery and petrochemical as the three key industries are expanding. With desirable ecological environment, the quality of water and air ranks among the best in the country. Fujian is one of China’s provinces enjoying the fastest growth and most dynamic economy due to its export-oriented market economy and active private economy. Fujian has established economic relations with 225 countries and regions around the world. It has also established sister-city relations with 80 provinces and cities from 32 countries around the world. 

In 2013, when its per capita GDP exceeding USD9, 000, Fujian’s GDP totaled RMB2.18 billion (USD 350 billion), an increase of 11% over the previous year. Its total volume of imports and exports reached USD 169.3 billion, an increase of 8.6% over the previous year. By the end of 2013, Fujian had approved 46,797 overseas investment projects and virtually tapped foreign capital valued at USD 86.3 billion. 

We look forward to your visits. To make it more convenient for you to have a clear and in-depth understanding of our province, we have designed the following six themed routes for your reference:  

Theme one: Dynamic Fujian 

Fujian has experienced fast and thrilling development during the 30 plus years of implementation of reform and opening-up policies. Along with the continual expansion of its economic aggregate, great achievements are also registered in ecological protection and people’s livelihood improvement. 

Interview content: 

Location 1: the city of Fuzhou (Capital city of Fujian) 

Interview the relevant departments of the provincial governments, such as Provincial Development and Reform Commission, Provincial Department of Commerce; 

Visit the new emerging economic area in Fuzhou, such as Fuzhou High-tech Industrial Zone, Fuqing Rongqiao Development Zone, Jiangyin industrial Concentration District; 

Visit the competitive industries, such as IT, automobile and components, textiles, shipbuilding. 

Location 2: Pingtan Comprehensive Experimental Zone  

Interview the leaders of Pingtan Comprehensive Experimental Zone; 

Visit the Planning Exhibition Hall for the Experimental Zone and tour on-site the latest development of the Zone. 

Location 3: the City of Quanzhou 

Interview the municipal government departments and industrial associations, such as Municipal Development and Reform Commission, Foreign Trade Bureau, Sub-council of CCPIT; 

Visit the new emerging economic area in Quanzhou, such as Quanzhou Economic and Technical Development Zone; 

Interview the competitive and emerging industries in Quanzhou, such as textiles and clothing, shoes, construction materials, ceramics, foodstuff, petrochemical industry, IT, bio-pharmaceutical; 

Interview the private economy in Quanzhou. For example, visit Quanzhou Trademark Exhibition Center and interview the local leading private enterprises. 

Location 4: the City of Xiamen (One of the first 5 Special Economic Zones in China) 

Interview the government departments in Xiamen, such as Municipal Development and Reform Commission 

Visit the current situation of Xiamen as Special Economic Zone, for example, Xiamen harbor districts, Xiamen Haichang Economic Development Zone, Xiamen Urban Planning Exhibition Hall; 

Visit the key projects of the new industrialization in Xiamen, such as High-Tech Zone and Software Park. Interview on-spot the competitive and emerging industries, such as electronics, equipment manufacturing, architecture, bio-pharmaceutical, new material, environmental protection, marine high-tech industry. 

Theme two: Green Fujian 

Pursuing green development, cyclic development, and low-carbon development, Fujian is now accelerating its construction of an ecological province. It is working to build Fujian into a beautiful province with ” green water and mountain, blue sea and sky”. 

Interview content: 

Location 1: the City of Wuyi Mountain  

Visit Heavenly Tour Peak of Wuyi Mountain, Jiuqu Brook, and experience nature's splendor; 

Interview the Development and Reform Commission, environmental protection administration, tourist administration of Nanping (or government of Wuyi City) and understand the planning for environmental protection, tourism resource exploitation as well as local sustainable development; 

Visit the tea enterprise and tea growers; meet with local tea industry association; build further understanding about the traditional tea processing techniques, tea culture and the development of tea industry; 

Visit Xiamei Village to discover the history and culture of “the tea road stretching for thousands of miles”, which was built by businessmen from Shangxi Province in ancient time.  

Location 2: the City of Zhangzhou (or Quanzhou ) 

Visit the tea enterprise and growers producing Teiguanyin, one of the most popular tea varieties in China; build further understanding about the traditional tea processing techniques, tea culture and the development of tea industry; 

Visit “Tianfu Tea Museum” in the City of Zhangzhou. 

Theme three: Fujian as the Starting Point of Maritime Silk Road and the Province’s Diversified Culture 

Quanzhou, known as “Zaitun” in ancient time, is the starting point of the Maritime Silk Road. The city is significant to the history of exchanges between eastern and western civilizations.  

Interview content: 

Location 1: the City of Fuzhou 

Interview Provincial Department of Culture, understand Fujian’s culture characters and relevant policies; 

Interview local scholars; visit Changle Exhibition Hall for Zheng He and discover the history and culture of Zheng He's sea voyages.  

Location 2: the City of Quanzhou 

Interview the curator of Quanzhou Maritime Museum; visit the Museum; Obtain general information about the history of Maritime Silk Road; 

Interview Officials of Quanzhou Bureau of Ethnic and Religious Affairs;  

Visit Quanzhou Kaiyuan Temple, Qingjing Mosque, Stature of Lao Tsu, Cao’an for Manichaeism, inscriptions on precipices on Jiuri Mountain, Islam Holy Sepulchre, the Cai's Ancient Folk Houses; experience the harmonious convergence of religions and diversified culture in Quanzhou. 

Theme four: Creative Fujian 

Fujian has been actively optimizing its industrial structure and developing ecological economy. This province is the birthplace to a great number of China’s well-known trademarks, quite some of which are created by private enterprises. 

Interview content: 

Location 1: the City of Fuzhou 

Visit and investigate the Fuzhou Software Park, the Industrial Base for Animation and Games, Fuzhou Cross-Strait Cultural Industry Park, Changle Haixi Creation and Animation Valley and so on. 

Location2: the City of Quanzhou  

Interview the municipal government departments and industrial associations, such as Municipal Development and Reform Commission, Foreign Trade Department, Sub-council of CCPIT; 

Investigate and visit Quanzhou Economic and Technical Development Zone; 

Interview the private economy in Quanzhou. For example, visit Quanzhou Trademark Exhibition Center and interview with the local leading private enterprises. 

Location 3: the city of Xiamen 

Visit High-Tech zone, Software Park and King Long Coach Company. 

Location 4: the City of Longyan 

Investigate Economic and Technical Development Zone; interview local leading enterprises for machine manufacturing. 

Theme five: Ties Between Fujian and Taiwan 

Fujian and Taiwan are closely connectedsharing common custom and culture and enjoying sound cooperation in trade and business. 

Interview content: 

Location 1: Pingtan Comprehensive Experimental Zone 

Visit the planning exhibition hall of the Experimental Zone; learn about the overall planning and development of this pilot area, focusing on cross-strait cooperation; 

Visit Pingtan passenger terminal, interview the captains of “Strait” and “Homeland” high-speed ferries; experience direct flights between Taiwan and Fujian; Understand people-to-people exchanges between the two places as well as their cooperation in trade and culture. 

Location 2: the City of Putian 

Visit Matsu Temples in Meizhou; 

Interview Chinese Matsu Culture Communication Association; understand the exchange between Taiwan and Fujian pertaining to Mastu culture. 

Location 3: the City of Xiamen 

Visit Dadeng Island; investigate the Market for Small-volume Trade with Taiwan; take a view of the Big Jinmen Island and Small Jinmen Island by ferry; 

Investigate Xiamen Haicang Taiwan Investment Zone. Interview Taiwan invested enterprises; 

Participate in Straits Forum; cover the major activities such as themed symposiums, trade fair between Taiwan and mainland, “Strait Week of Culture and Arts”, “Carnival for People-to-people Exchange Between Taiwan and Mainland”; understand the new win-win achievements that have been made in the cross-strait cooperation in tourism, trade, culture, agriculture and technology, as well as of “three links” enhancing efforts. 

Location 4: the City of Zhangzhou 

Visit Taiwan Farmer Business Starting Park; interview the Taiwan enterprises in the Park; learn about how Taiwan enterprises operate in mainland, as well as the cooperation between Taiwan and mainland; 

Participate in Cross-Strait Flower Expo in Zhangzhou; learn about agricultrual exchange and cooperation between Taiwan and mainland, particularly in the Floriculture industry; 

Visit and interview “Tianfu tea museum” in Zhangzhou (It is established by Taiwanese and known as the biggest tea museum in the world). 

Theme six: Colorful Culture of Fujian 

Interview Content: 

1. The route to Southeast Fujian: Fuzhou, Putian, Quanzhou, Zhangzhou 

This route highlights the unique marine culture of Fujian featuring shipyard, porcelain-producing and local bridge architeture and Matsu culture. 

This route includes stops like:  

Three Alleys and Seven Lanes and Shipyard Museum in Fuzhou; 

Meizhou Sacred Palace of Matsu and the Town of Wood Carving in Putian; 

Maritime Museum, Tianhou Palace, Luoyang Bridge, Wuli Bridge in Jinjiang and Dehua Ceramic Museum in Quanzhou, 

and, Ceramic Museum, ancient kiln site and Jiangdong Ancient Bridge in Zhangzhou. 

2.The route to Northwest of Fujian: Nanping, Sanming, Rongyan 

This route features Zhuzi culture, Hakka culture and tea culture. It demonstrates the historical and cultural ties between Fujian and Central China and the rich cultural resources along the middle and upper reaches of Minjiang River. It includes stops like: 

former residence for Zhuxi, Ziyang Academy, the tea culture, Jianyang Kaoting Academy in Nanping; 

the birthplace of Zhuxi, Jianning Mansion of Min Minister, Jiangle Pestling tea in Sanming, 

and Hakka custom and Tulou in Longyan. 

Contact us 

If you are with foreign media, please contact  

Ms. Chen Hong  

Tel: 0591-87846746 

If you are with other media, please contact 

Ms. Lu Chuanzhi 

Tel: 0591-87854044