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Tourism Resources

Situated on the southeast coast of the Chinese Mainland, Fujian is the only province whose name bears the Chinese character Fu, which means fortune in Chinese. With a forest cover rate of 65.95%, the highest in China, green is the predominant color in Fujian. Its coast line, being 3,752 km long, ranks second and hot spring resource ranks third respectively in China. It delivers and maintains a high quality living environment with great water, air, and ecological conditions.

Fujian boasts rich and colorful tourism resources with numerous places of interest, which can be summed up in three figures, i.e., three, two and nine. Three refers to three world heritage sites, i.e., the Wuyi Mountains (a world natural and cultural heritage site), Fujian Tulou (a world cultural heritage site), and Taining Danxia landscape (a world natural heritage site). Two refers to two Global Geoparks in Ningde and Taining. Nine refers to nine kinds of unique resources, i.e., ecology, ocean, hot spring, tea, temple, special links with Taiwan, Tulou, diverse culture, and Maritime Silk Road heritage. In addition, Fujian is home to ten 5A national tourist attractions, such as Three Lanes and Seven Alleys in Fuzhou, Gulang Islet in Xiamen, Qingyuan Mountain in Quanzhou and Gutian in Shanghang, and eighty-nine 4A national tourist attractions, eighteen national parks, seventeen national nature reserves, fourteen national geoparks, twenty-nine national forest parks, four national forest Cities, one hundred and thirty-nine cultural relics under state protection, four national historical and cultural cities, forty-two national historical and cultural towns or villages, and two hundred and twenty-nine traditional Chinese villages. Taking up 8% of the total landmass of Fujian, these nature reserves, forest parks and tourist attractions create a sound environment for man and nature to live in harmony. “Refreshing Fujian” has become a catchphrase of Fujian and a signature of Beautiful China.

Select Travel Routes

Fujian not only enjoys picturesque scenery, but also has a profound cultural heritage and a diverse folk culture, which constitutes an important part of traditional Chinese culture.

World Heritage Discovery Route

Fujian is home to three world heritage sites and two global geoparks, offering competitive world-class tourism brands and premium travel routes. The main attractions are Wuyi Mountains, Mount Taimu, Baishuiyang-Yuanyang Creek, Mount Baiyun, Taining Golden Lake, Tulou (Yongding, Nanjing and Hua’an Areas), etc.

Maritime Silk Road Leisure Route

Fujian is an important starting point of the Maritime Silk Road. From the Tang and Song Dynasties to the Ming and Qing Dynasties until modern times, the province had been a major participant and witness of the development of the Maritime Silk Road. Attractions along the Route include Mawei Shipbuilding and Naval History Museum, Luoxing Pagoda, Three Lanes and Seven Alleys in Fuzhou, Shipaiyang Rock in Pingtan, stone folk houses, Meizhou Island in Putian, Luoyang Bridge in Quanzhou, Quanzhou Maritime Museum, Dehua Porcelain Museum, Dongshan Island, Volcano Island in Zhangpu, and the Moon Port in Zhangzhou.

Tea Culture Route

Fujian is the starting point of the ancient Tea Road. Its written history of tea production was 300 years earlier than that of the Book of Tea. Along the Route you may enjoy Chunlun Tea Culture Park in Fuzhou, White Tea Museum in Fuding, Dahongpao Tea Scenic Area in Wuyi Mountain, Xiamei Ancient Village, live-action performance of Impression of the Dahongpao Tea, Tea Plantation in Anxi, Tianfu Tea Museum in Zhangzhou.

In addition, Fujian offers other select travel routes featuring cozy Xiamen, the Min capital culture, Hakka culture, old revolutionary bases, which includes Gulang Islet in Xiamen, Guling Mountain in Fuzhou, Guanzhai Mountain in Liancheng, Gutian in Longyan, Tingzhou Ancient Town in Changting.

Niche Tourism

Industrial Tourism

Fujian takes the lead in China to offer a new way of tourism of factory tours, which includes Gulong Sauce Culture Park in Xiamen, Yongchun Mature Vinegar Museum, Baojiu (a local rice wine) Culture Expo Park in Nanping, and SEPTWOLVES Museum on Men’s Wear.

Village Tourism

Village tourism has become a new form of tourism with the biggest potential for growth in Fujian. The main attractions include Songkou Town in Yongtai County, Peitian Village in Liancheng County, and Weitou Village in Jinjiang City.

Study Tour

Taking advantage of its history, culture and geographical location, Fujian has been working to organize study tours for students from overseas and promote interactions between overseas and local students.

Red Tourism

Being an important part of the Central Soviet Base Area, Fujian now has designed a red tourism development framework encompassing the venue of Gutian Meeting and other red tourism sites in Longtan, Ningde, Sanming and Nanping. The main tourist attractions include the venue of Gutian Meeting and the starting place of the Long March in Zhongfu village, Changting.

Sports Tourism

The Xiamen International Marathon, initiated in 2003, has become a well-known international sports event. Riding activities such as cycling also become popular in Fujian.

Island Tourism

Fujian has numerous islands. Well known at home and abroad are Pingtan International Tourism Island, Gulang Islet, Meizhou Island, Langqi Island and Dongshan Island. Our focus now is on the development of the six uninhabited islands such as Pingtan Dasong islet, Huian Qingyu islet and Fuding Yushan islet.

Festival Tourism

This is characteristic of rich content and bright theme. The main festive activities include Strait Tourism Fair, The Maritime Silk Road (Fuzhou) International Tourism Festival, Mazu Culture Festival, Ningde World Geopark Culture Festival, Xiamen Mid-Autumn Tourism Carnival, Xiamen International Marathon, Wuyishan Tea Exposition and Pingtan International Sand Sculpture Festival.

Tourism Service

Recent years saw a good development momentum of tourism in Fujian, with the tourist products system being constantly improved and overall receiving capacity substantially increased. The high-speed railway in service in Fujian extends more than 1,500 kilometers long, taking up one-tenth of the national total mileage. And the expressway in service totals 5,000 kilometers long enabling every county(city, district) to have access to expressways within 15-minites’ drive. In Fujian, there are six airports. The Xiamen cruise home port is able to berth luxury cruises with tonnage of 170,000 tons, or 2 to 3 medium or small cruise ships. There are 373 star-rated hotels and 936 travel agencies. In August, 2016, Fujian took the lead in China by making a promise to tourists by providing “Easy Travel” tourism service, making the “Refreshing Fujian” even more famous.

Fujian Cuisine

Fujian cuisine is one of the eight schools of the Chinese cuisine, with Fuzhou cuisine, South Fujian cuisine and West Fujian cuisine offering different cooking techniques and flavors.  Fuzhou cuisine representing the mainstream of Fujian cuisine is characterized by sour and sweet flavor with many soups and a good use of red vinasse. The famous dishes include Buddha Jumps over the Wall, Clams in Chicken Soup and Razor Clams with Red Vinasse. South Fujian cuisine can be found in Xiamen, Quanzhou and Zhangzhou, using Chinese barbeque sauce and wasabi in a special way. Famous dishes of South Fujian cuisine include Eastern Wall Dragon Pearls (Longan fruit with meat fillings) and Red Sturgeon with Eight Treasures. West Fujian Cuisine is popular in areas like Longyan and Sanming. It uses mostly mountain food delicacies as ingredients with a salty and oily flavor. Famous dishes include Braised Quasipaa Spinosa and Hotpot with Nine Parts of Cattle.

Tourist Souvenirs

There are a large number of souvenirs making companies in Fujian. And they started early with a wide range of products, many of which are arts and crafts and local specialties unique in China. The Shoushan stone carvings, bodiless lacquerwares, bark sculpture, buffalo horn combs, oiled paper umbrellas, and jasmine tea from Fuzhou, marionette, Tieguanyin tea from Quanzhou, lacquer thread sculptures from Xiamen, Pien Tze Huang from Zhangzhou, White tea from Fuding, Wuyi rock tea from Nanping, bamboo carvings, wood carvings, just to name a few.